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Cases  ·  Productivity  ·  Sustainability

Driving Sustainability: The Gamification of Fuel Efficiency

By Admin 

Rewarding Sustainable Choices: Gamification of Smart Charging

Conscious sustainable driving behavior is not only economically interesting, it saves valuable raw materials and reduces CO2 emissions.

Our client is an EU wide logistics company. We helped them develop a product for truck drivers. Our experience with gamification and sustainability was a key factor in delivering the solution.

The Intersect of Economics and Sustainable Driving

The high cost of fuel has been pointed out in logistics for years. This represents a substantial part of the operational costs. Despite this attention and many technological innovations in trucks, fuel consumption is not falling enough to achieve climate goals.

Balancing Operational Costs with Climate Goals

Through this product, the logistics company gives customers the opportunity to reinforce the call for lower fuel consumption by rewarding drivers for sustainable driving behavior. The product has been developed on TomTom in collaboration with us for this purpose. This TomTom provides direct insight into the score of your own driving behavior.

Technological Implementation

The project required that the solution be developed with Android. This was no problem for us since we had the experience of developing apps for years before that.

Truck Drivers Rising to the Sustainable Challenge

Making sustainable driving behavior measurable and easy enables fuel savings of 20%. Moreover: Proud truck drivers could outdo each other fact-based.

The final product was awarded in the “Logistics of the year award” for Sustainability and Environment in November 2019.

At 3SStudio, we’re excited to have a collaboration with
DesignRush, positioning us as a prominent name in offshore development companies.
This partnership amplifies our commitment to delivering top-notch
solutions just like the one above globally.


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