Rebuilding the Sales
Engine for a Global Manufacturer

Client overview and challenge

Our client is a leading manufacturer of chimney and exhaust systems, serving clients worldwide with innovative, high-quality solutions. As their business expanded, they faced increasing demands to streamline the ordering process for both their internal sales teams and customers.

They had previously built two versions of a web-based ordering tool, but both proved unreliable and insufficient to support the scale of their sales operations. The failures of these systems created inefficiencies and limited their ability to grow their sales channel as intended.

The client approached us with a clear need: a reliable, scalable, and user-friendly solution that would empower their sales team and customers to easily order chimney components, while supporting their business at scale.

Solution and approach

We developed a web-based cloud solution tailored to the client's specific needs, focusing on reliability, scalability, and ease of use. The solution was designed to provide their sales team and partners with a seamless experience to place orders, track sales, and manage client relationships.

Key features included:

• A user-friendly interface for streamlined ordering
• Cloud infrastructure to support scalability across different regions and sales partners
• Integration capabilities with the client's existing systems, ensuring smooth workflow and data consistency

Our approach was to understand their existing challenges and create a system that addressed not only current issues but also future-proofed the process as their business grows.

Implementation

We collaborated closely with the client to ensure a smooth and efficient development and deployment process. Working with a fixed price and timeline, we provided predictability in both budget and delivery, ensuring no surprises during the project.

The implementation process included:

• Collaborative design and feedback from the client's sales teams to ensure the tool met their operational needs
• Rigorous testing and quality assurance, ensuring the system could handle large volumes of data and orders without issues
• A clear, phased rollout plan to transition the team from the old systems to the new platform without disrupting ongoing sales activities

Results and impact

The solution was successfully deployed on time and within budget, allowing the client to train all their sales teams and partners quickly and efficiently. With the new platform, they saw immediate improvements in their ability to process orders and manage customer relationships, leading to significant business growth.

Key outcomes included increased revenue through more efficient sales processes, scalable sales operations enabling expansion into new markets and regions, and a reliable system that eliminated the frustrations caused by previous tools, giving the team confidence in their sales process.

"The new system has completely transformed how our sales team operates. We've gone from struggling with unreliable tools to having a solution that not only works but helps us grow. 3S Studio assigned a dedicated team for building our product, they kept us always in the loop on the progress and on top of this we received an upfront fixed price with a clear timeline which gave us the predictability we needed to plan effectively."

Head of Sales, global chimney & exhaust systems manufacturer

Technology

The platform was built on ABP.io, our preferred framework for enterprise web applications, running on Azure Cloud with a .NET backend and Angular frontend. ABP.io provided the authentication, audit logging, multi-tenancy foundation, and module architecture out of the box, allowing the team to focus on the ordering logic and integration work that delivered real value for the client's sales operations.

Scalability and future

The new system is scalable, meaning the client can continue expanding their sales operations without worrying about performance limitations. The platform has been designed to accommodate future upgrades and enhancements, ensuring it can evolve with the business.

By creating a solution that meets the client's current needs while allowing them to scale, we've helped position the company for continued success in the future.